W O R K
SPYRE CENTER
Spyre is a Health + Wellness Center in New Orleans that contains a gym, pool, studio fitness + yoga + meditation classes, a healthy grab + go café, and the private practices of 17 holistic health practitioners.
JAMNOLA
An immersive 12-room exhibit celebrating the iconic art, music, food and theatrics of New Orleans through the eyes of over 20 local artists.
AUCTION HOUSE MARKET
A chef-driven food hall in the Warehouse District of New Orleans featuring a marble bar and 10 local vendors.
OTRA VEZ
Otra Vez is an innovated Mexican cuisine concept located in the South Market District of New Orleans helmed by Chef Akhtar Nawab. Providing thoughtful and delicious food, beverage and hospitality in a warm and inviting environment, Otra Vez is re-defining Mexican cuisine in New Orleans’ and is one of the Central Business District’s premier dining offerings that caters to locals and tourists alike.
MAWI TORTILLAS & CHEF WILL AVELAR
New Orleans’ first and only artisanal tortilla bakery, owned and operated by former Emeril’s Restaurant Group Chef de Cuisine, Chef Will Avelar and his father Carlos Avelar. I strategized to publicize the career transition of Chef Will and his new tortilla venture which resulted in print, broadcast and online feature stories that put the small tortilla business in the local spotlight.
BEAUTIFUL BOOZE
A trusted content creator for some of the world's biggest brands, Beautiful Booze is the spirited brainchild of former home bartender turned award-winning cocktail influencer, Natalie Migliarini, who turned her passion for cocktails into one of the top blogs and Instagram accounts for original booze and travel content.
WOOLLY THREADS
One of the country’s top collegiate apparel lines, I developed a long-term strategic public relations and influencer marketing plan to grow consumer brand awareness among new target demographics and markets that increased sales and visibility.
SAZERAC COMPANY
I developed and managed strategic influencer marketing plans for numerous spirit brands within the national Sazerac liquor portfolio. (Zehnder Communications 2013-2019)
CRISTINA PEREZ MUSIC
Cristina Perez is a singer and songwriter based in New Orleans, a mother to a three-year-old son with special needs and an advocate for disability and rare disease awareness and inclusivity.
EMERIL LAGASSE FOUNDATION
Founded in 2002 by Chef Emeril Lagasse and his wife Alden, Emeril Lagasse Foundation is a 501c(3) public charity headquartered in New Orleans. I managed public relations efforts for Chef Emeril’s namesake non-profit for four years and helped publicize the organization’s mission and key fundraising events. Some of my efforts included managing publicity and onsite media for four annual signature events, pitching and securing local, regional and national media coverage, writing website articles, helping develop and launch a national education program and coordination of all media requests. (Zehnder Communications 2013-2019)
PAPPY’S CAFE
Pappy’s Cafe is a historic Houston-area restaurant that has served classic Texas comfort food since 1983. When faced with a challenging re-location and re-opening in one of the country’s most competitive food cities, the restaurant employed my services to begin building buzz a year prior to the big move and manage publicity for the grand opening of its new location. My efforts resulted in a year of sustained press coverage surrounding the restaurant’s move and feature stories in Houston’s five largest publications upon opening.
BOUDIN, BOURBON & BEER
For four years I managed the publicity and onsite media for one of New Orleans’ largest and most acclaimed culinary weekends: Outdoor food and music festival, Boudin, Bourbon & Beer and Top 10 U.S. charity wine auction and gala, Carnivale du Vin. Over the years, my PR efforts resulted in hundreds of earned media placements, sell out events and top media coverage including CNN Travel, Food & Wine, Wine Spectator, Huffington Post, Eater and more. I worked with over 70 of the country’s best chefs, renowned vintners and culinary media to drive ticket sales and position the signature fundraisers as some of the best culinary events in the South. (Zehnder Communications 2013-2019)
press highlights
