Alyssa Braden
Freelance Public Relations Consultant

Specializing in Hospitality, Spirits, Travel, Events & Lifestyle

 
 
 
 
 
 
 
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let’s meet

A sixth generation Texan who grew up in a restaurant family, I’ve been working in and around the hospitality industry for as long as I can remember. From New Orleans to New York City, my 10+ year public relations career has journeyed through positions at several of the nation's leading agencies where I worked with some of the biggest names in the culinary world and expertly managed PR strategies for clients in the hospitality, events, spirits, travel, non-profit, and lifestyle spaces.

Some of my past agency clientele includes a 4 year stint working with renowned culinary personality, Chef Emeril Lagasse and his namesake non-profit, the Emeril Lagasse Foundation where I led the organization’s PR efforts and managed event publicity for numerous annual culinary events and festivals in the Gulf Coast region.

Honing one of my core capabilities, I also developed and managed strategic influencer marketing campaigns for several clients, including spirit brands within the national Sazerac liquor portfolio, premier Florida destination Visit South Walton as well as the largest hospital system in Louisiana, Ochsner Health System.

Passionately propelling lifestyle and hospitality clients and causes throughout my career, I made the jump to full-time freelance in 2019 to focus my talents on working with unique brands, individuals and businesses that I care about. I have since represented acclaimed culinary talents and national lifestyle brands, secured impactful media coverage, planned and executed successful events and openings, developed national influencer campaigns and secured strategic partnerships with clients based in Louisiana, Texas and beyond.

One part communications specialist, one part strategist and one part storyteller, I champion people and brands that inspire me and aim to share their narratives in impactful, meaningful ways.